The music video “Company” by a well-known singer-songwriter Tinashe had a heavy focus on choreography and it paid off.

The music video was a boost to the dance world, especially Los Angeles where the choreography was formulated. L.A.-based choreographer Jojo Gomez created the moves in the sexy video. It was refreshing to see a straight-up dance focused music video. Not only was the choreography impeccable, but the dancers were flawless including the singer herself, Tinashe.

If you’re a Jojo Gomez fan, you have probably seen her original choreography to the song that she taught at Millennium Dance Studio. The choreography was altered for the music video, however its integrity still remained.

“She still kept the textures and musicality that she had before so I think it’s pretty much the same,” said Ronke Phillips, a Gainesville hip-hop dancer.

Gomez’ choreography has been growing in popularity throughout 2016 and the music video was the icing on the cake for her career. The smooth movements combined with staccato ticking is what sets the choreography over the edge and made the video so fun to watch. The video exemplified a snap-shot of the current L.A. dance scene, showcasing how much dance has evolved in recent years.

As a dancer who has been in music videos, I commend the dancers and crew on getting such clean takes because I know how tiring and frustrating it can be when a dancer messes up and you must do it over and over again for hours.

The dance industry needed a video like this to bring back the spotlight on movement rather than the narrative. “Company” challenged dance’s limited role in modern mainstream music videos, proving dance to still be as entertaining as cool video shots.

“There are not many videos with dancing of that level of quality and intensity,” said Shuer Zhuo, also a Gainesville dancer.

As far as how innovating the choreography was, it was’t extremely high on the charts, but it doesn’t matter in this case. This video was about matching the choreography perfectly to the song and that aspect was on point.

Since the video’s release on January 7th, it has received over ten million views, according to Vevo. The video has clearly been noticed. It truly shows that a music video can rely primarily on good dancing and be highly successful.